AWSM Sauce

The world's first sustainability-focused sauce company, AWSM Sauce is working to eliminate single-use plastic bottles in the kitchen. They’ve turned the sauce market on its head by making the condiments everyone knows and loves in powder form – so there’s no need to ship water or deal with single-use plastic bottles – all that’s needed is to add water and shake! I have been working closely to support the AWSM team since the early days of their CPG startup path by developing their brand through all print and digital touchpoints in marketing, POS, sales, investment, and packaging. I’ve been so lucky to experience and support their exciting business journey as a trusted insider.